According to the suits, Meta’s collection of user data from the Facebook app helps it circumvent rules instituted by Apple in 2021 requiring all third-party apps to obtain consent from users before tracking their activities, online or off. Meta has said it expected to miss out on $10 billion in ad revenue in 2022 because of Apple’s changes. The Facebook app gets around Apple privacy rules by opening web links in an in-app browser, rather than the user’s default browser, according to Wednesday’s complaint. “This allows Meta to intercept, monitor and record its users’ interactions and communications with third parties, providing data to Meta that it aggregates, analyzes, and uses to boost its advertising revenue,” according to the suit. A Meta spokesperson said the allegations are “without merit” and the company will defend itself. “We have designed our in-app browser to respect users’ privacy choices, including how data may be used for ads,” the company said in an emailed statement.
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