Both Mr Nadella and Ryan Roslansky, the boss of Microsoft-owned LinkedIn, said employers were grappling with perhaps the biggest shift in working patterns in history. The number of fully-remote jobs advertised on LinkedIn soared during the pandemic but Mr Roslansky said data suggested that type of role might have peaked. He told the BBC that of some 14 or 15 million job listings that are typically live on LinkedIn, about 2% of those involved remote working before the pandemic. Some months ago, that stood at 20%, and it has since come down to 15% this month. At a time of acute labour shortages, employers are having to work harder to recruit, enthuse and retain staff. That even includes Microsoft itself, according to Mr Nadella. “We had 70,000 people who joined Microsoft during the pandemic, they sort of saw Microsoft through the lens of the pandemic. And now when we think about the next phase, you need to re-energize them, re-recruit them, help them form social connections.”
An unprecedented number of people have also changed jobs since the start of the pandemic. A phenomenon Microsoft has dubbed “the great reshuffle”, sees workers born after 1997 (so-called Generation Z) nearly twice as likely to switch jobs. “At the peak of our ‘great reshuffle’ we saw a year-on-year increase of 50% of LinkedIn members changing jobs. Gen Z was at 90%,” the report said. By 2030, Generation Z will make up about 30% of the entire workforce so managers need to understand them, according to LinkedIn’s boss.
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